Salt Lake City, USA – SA International (SAi), the leading provider of software solutions for the professional sign making, wide-format digital printing and CAD/CAM for CNC machining industries, has today named Annette Plummer as Director of Marketing, North America. Plummer, who rejoins SAi having previously managed marketing activities for the company’s popular EnRoute software solution, will lead SAi’s marketing strategies to drive growth and deliver on the company’s value promise to its customers.

Effective immediately, Plummer will support the company’s extensive North American dealer network and assume overall responsibility for expanding the SAi brand and proposition within the region. This includes the promotion of SAi’s extensive portfolio, which includes both the newly-updated Flexi 12 signmaking software and EnRoute 6 CAD/CAM software packages.

“As marketing manager for EnRoute, Annette was integral to promoting this product and expanding our uptake within key sectors, particularly with her contribution to developing our SIGN.com customer offering and the launch of the International Sign & Printmakers Guild. In doing so, she played a key role in strengthening SAi’s position as a global leader within the industry,” says SAi CEO, Mark Blundell. “With many years’ experience in sign and display software solutions, we believe that Annette is the ideal candidate to drive our strategic marketing program and we are delighted to welcome her back to the company.”

Plummer brings several years’ broad marketing experience to her new role and prior to her previous position with SAi worked leading metal fabrication and metalworking machinery company, Jorgenson Machine Tools, where she was tasked with brand development and event organization.

“SAi is an innovative and progressive company that is constantly developing its solutions portfolio to improve the way its customers work,” says Plummer. “I am thrilled to be re-joining the team, where my main objective will be to ensure that we continue to effectively convey SAi’s ever-expanding proposition to its user base.”